Crafting a data-driven wellness platform
Medical Device Company
Women Employed needed a digital partner to modernize and reposition their online presence and overcome a series of challenges:
Their website was attracting the wrong audience through misguided SEO efforts.
The website’s look and feel was outdated and stale.
Visitors had a difficult time understanding the organization’s mission and how they could get involved.
Women Employed’s staff struggled to maintain and update the website’s branding and content because of its rigid framework
8th Light’s world-class design team thoughtfully collaborated with Women Employed and their website users to discover, define, and craft a more human-centered design. Throughout our engagement, we worked to:
Understand their target audience’s motivations and confusions by conducting user interviews
Clarify and re-focus the organization’s messaging with a comprehensive content audit
Help users immediately understand the organization’s mission and inspire them to get involved through a new user experience, including several iterations of user testing
Breathe new life into their website by implementing a rebrand
Empower Women Employed staff to maintain and update their content with a brand new and intuitive Content Management System that includes a design toolkit and illustration library
Women Employed’s website is a bright and engaging gateway into the advocacy organization’s core mission.
We refined 300 pages of legacy content into a direct and impactful 40-page website.