Over the course of several years, 8th Light partnered with a leading enterprise legal tech company to transform its customer experience and drive sustained revenue growth. The platform, which services small business and individuals, sought to:

• Increase revenue through strategic service enhancements
• Improve user conversion rates and streamline onboarding
• Build a scalable foundation for long-term success

Here are three key strategies we used to help this legal tech leader achieve its goals. 

1. Expanding Revenue with Strategic Partner Integrations

For small businesses forming an LLC or sole proprietorship, additional tools like email, web hosting, and business management software are invaluable. 8th Light helped this legal tech platform integrate valuable partner services, such as Google Workspace and Wix, into its ecosystem. These integrations created seamless add-ons that encouraged deeper engagement and unlocked new revenue streams.

Results:

• Increased upsell opportunities through bundled services.
• Strengthened customer loyalty with a comprehensive platform experience.

Takeaway: Strategic integrations drive revenue by adding complimentary services that deepen user engagement and loyalty.

2. Boosting Conversions Through Checkout Optimizations

A frictionless checkout process is crucial for turning interest into action. 8th Light improved the platform’s checkout speed, reducing latency by 300%, which allowed customers to complete transactions faster and more easily. By expanding payment options to include Apple Pay, Google Pay, and other mobile-friendly options, checkout became even simpler — removing barriers to purchase and led to higher transaction completion rates.

Results:

• Higher checkout completion rates due to reduced friction.
• Increased customer satisfaction with flexible, modern payment methods.

Takeaway: Optimizing checkout processes for speed and flexibility significantly boost conversion rates and drive revenue growth.

3. Driving Retention with Dynamic Pricing Strategies

To maximize long-term engagement, 8th Light implemented a dynamic pricing system for real-time product experimentation. This allowed the company to test different price points across different markets and customer segments, uncovering insights that improved retention without compromising on revenue.

Results:

• Improved customer retention with market-specific pricing strategies.
• Data-driven pricing decisions aligned with customer needs and expectations.

Takeaway: Dynamic pricing experiments help businesses discover optimal strategies for increasing revenue and retention in diverse markets.

Building a Scalable Foundation for Growth

Throughout this partnership, 8th Light prioritized adaptability and scalability. Modular systems for checkout, product bundling, and pricing ensured the platform easily evolved alongside customers and partners. 

This strategic approach supported the company’s successful IPO and its continued growth as a publicly-traded company, delivering measurable value and a strong foundation for the future.

Practical Strategies for Enterprise Growth

Through adaptable, innovative solutions, 8th Light helped this legal tech company enhance customer experience, drive revenue growth, and build a scalable foundation for ongoing success.

Whether you’re looking to improve customer engagement, streamline operations, or drive sustainable growth with your legal tech software solution, our proven approach can help your business achieve its goals. Let’s build together. Contact us to learn more.