UNLOCK YOUR POTENTIAL WITH PRODUCT-LED GROWTH

Curious about why product-led growth is the winning strategy for your business?


Calendly, Canva, and Slack have cracked the code with product-led growth (PLG) — and it’s easy to see why it's the future for every business. PLG puts your product in the driver’s seat, delivering instant "aha!" moments, seamless onboarding, and irresistible value without pushing users through sales hoops.

By focusing on a frictionless user experience, viral growth, and self-serve mechanisms, PLG turns users into loyal advocates and accelerates growth organically. If you want scalable and sustained success, it’s time to let your product do the talking.

Product-led Growth Readiness Checklist Cover
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What's Inside


  • Multi-vertical diagnostic to accurately identify opportunity areas for your business
  • Key benefits of aligning overall strategy with key PLG levers
  • Insights into building product users love
  • Expert recommendations based on your assessment results

Why It Matters


When your product has the user at its core, it sells itself.

  • Product-led growth improves efficiency — maximizing growth with fewer resources
  • Product-led growth helps significantly shorten your sales cycle
  • Product-led growth strategies give you a competitive edge in an increasingly competitive market

Who Should Take This Assessment


If you're serious about driving sustained growth at your organization and flipping the script on traditional sales models by making your product the real star of the show, this assessment is for you. Here's who should jump in:

  • Tech and Engineering Teams
  • Marketing and Sales Teams
  • Data and Analytics Teams
  • Growth Teams
  • Client Support Teams
  • Leadership and Executives
  • Anyone with an interest in unlocking growth

Meet Our Experts

"8th Light’s team was instrumental in helping us not only find a solution that worked for us, but they helped us implement that solution every step of the way."

Kevin Li

Engineering Manager
Grubhub

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